Dialogic Organization Development

Also known as: Dialogic OD

framework · management · organizing-schema

Bushe and Marshak's framework treating organizational change as emerging from shifts in conversation and meaning-making rather than diagnostic interventions.

Dialogic Organization Development (Dialogic OD) is the constructionist approach to organizational change articulated by Gervase R. Bushe and Robert J. Marshak, first systematically distinguished from traditional 'Diagnostic OD' in their 2009 Journal of Applied Behavioral Science article 'Revisioning Organization Development: Diagnostic and Dialogic Premises and Patterns of Practice' and consolidated in their 2015 edited volume Dialogic Organization Development: The Theory and Practice of Transformational Change. The framework treats organizations as socially-constructed patterns of meaning-making rather than objective entities to be diagnosed and corrected, and locates change in transformations of the conversations, narratives, and discourses that constitute organizational reality. Dialogic OD methodologies — Appreciative Inquiry, Open Space Technology, World Café, Future Search, Future Perfect, Generative Image work, Polarity Management, Constellations work — share the constructionist premise that change happens through changing conversations rather than implementing solutions to diagnosed problems.

Originators

Gervase R. Bushe (Simon Fraser University, foundational co-author); Robert J. Marshak (American University, foundational co-author); Foundational 2009 article in Journal of Applied Behavioral Science; consolidated 2015 edited volume; intellectual antecedents in social constructionism (Berger and Luckmann 1966 The Social Construction of Reality, Kenneth Gergen's substantial work), Appreciative Inquiry (David Cooperrider 1986 onward), narrative therapy (Michael White, David Epston), action research (Kurt Lewin 1946); subsequent contributors: Bushe and Marshak edited 2015 volume includes substantial work by Cooperrider, Whitney, Gergen, Anderson, Storch, others high

Year / Decade

2009 (foundational article distinguishing Diagnostic vs Dialogic OD); 2015 (edited volume consolidating the framework); ongoing development high

Primary sources

Bushe, G.R. & Marshak, R.J. (2009). 'Revisioning Organization Development: Diagnostic and Dialogic Premises and Patterns of Practice', Journal of Applied Behavioral Science, Bushe, G.R. & Marshak, R.J. (eds.) (2015). Dialogic Organization Development: The Theory and Practice of Transformational Change, Cooperrider, D.L. & Srivastva, S. (1987). 'Appreciative Inquiry in Organizational Life', Research in Organizational Change and Development (foundational Appreciative Inquiry text), Gergen, K.J. (2009). An Invitation to Social Construction (constructionist foundation) high

Core components

Primary use case

Organizational change methodology applied in: large-scale change initiatives requiring broad participation; cultural change; merger and acquisition integration; strategy development; conflict transformation; stakeholder engagement; community development; Practitioner reference framework for OD professionals, consultants, and internal change-management functions; academic and professional reference in organization development, change management, and applied behavioral-science literature; intellectual foundation for Appreciative Inquiry and the broader strengths-based change tradition; alternative to traditional change management methodologies (Kotter's 8-Step, Lewin's Unfreeze-Change-Refreeze); international diffusion through OD Network, NTL Institute, Taos Institute, and broader OD-practitioner community.

Common criticisms

Lineage

Siblings
Lewin's Change Model, Kotter's 8-Step Change Model, Bridges' Transition Model, Social Construction of Reality